A territory system that hit three times quota two years running
NY/NJ/DE, 2021–2023
When I took the territory I built the system we prospected with. Accounts and contacts were tiered so we knew who mattered most, the SDRs got lists they could call that day, mail-merge and LinkedIn campaigns ran on a schedule, and one shared call plan meant reps and SDRs covered the territory without stepping on each other.
Underneath it sat a database I put together of the whole public sector: every municipality with its county and independent agencies, how many people each employs, whether its fire department is volunteer or career, and police and sheriff headcount. Teams across the country used it to plan their outreach from the top down, SDRs used it to decide where their time went, and it showed at a glance which agencies were already T-Mobile customers.
I made discovery a team sport: solution engineers and public-safety specialists came to customer meetings with current coverage and gap data, so what we recommended held up. Every purchase went through the vehicle that fit, NYS OGS, the New Jersey state contract, NASPO ValuePoint or Sourcewell, and was timed to the agency's procurement cycle.
Other regions and the SDR team adopted the system and still use it. I trained the regional teams on it myself.
326% of quota in 2021 and 380% in 2022: blended attainment of subscribers and monthly recurring revenue.
191 new logos over those two years, about five times the national average.
Separately from quota, territory revenue grew 317% in 2022. The system is still running in other regions.
“Mo is a strategic planner, does his research, and attacks the market like nobody else.”
Government buys differently from everyone else, and most of what decides a deal happens before the RFP is written. My work has been finding that demand early, knowing which contract vehicle and which partner can carry it, and making sure the sellers around me can do the same. I've built territories from nothing, trained sellers and partners, and written the plans a national channel program runs on.